People call it plastic crack. Lots of people call it a hobby, or a lifestyle, or a career, or a state of mind. Some people call it pointless. Most people call it bloody expensive. Everybody calls it Warhammer.
Warhammer is an institution, a legacy stretching back to the earliest days of tabletop cooperative and competitive games. It was around at the start of the industry, and it’ll likely be around at the end, too, if that ever comes. It’s the common denominator for war-gamers the world over, and you can get in a pick-up game just about anywhere if you know which rocks to look under.
But it’s missing something.